But the truth is, based on Constant Contact data, on average 21% of emails are opened within the first hour. With the immediacy of social media, you might think it had overtaken email as the fastest way to reach new and current customers. Email helps you reach your customers as fast as possible Social media is important, but ultimately, the gold standard of marketing still involves getting people to sign up for your email list. Contrast that with the 12.5 percent of consumers who say they’d consider using the ‘buy’ button on social media, and it’s not much of a contest. Social media marketing is an important tool for growing your business, but when it comes to driving sales, it doesn’t touch email marketing.Ħ0 percent of consumers say they’ve made a purchase as the result of a marketing email they received. Email marketing is more likely to drive sales than social media marketing In simple terms, that means more customers coming to you for their needs, and staying with you when needs arise again.Īs the saying goes, “If you’re not growing, you’re dying.” 5. Email grows your businessĪccording to 80 percent of professionals, email marketing drives customer acquisition and retention. The simple truth is that your customers are actively using email. It’s estimated that another half a billion people will be using email by 2024. Email is used worldwideĪccording to Radicati’s 2020 Email Statistics report, email is used by over 4 billion people - over half of the world’s population.Īnd that number is only going up. And this number is expected to reach 361 billion by the end of 2024.Įven though there are more ways to reach customers than ever before, it’s clear that email is still one of the most popular modes of communication. Billions of emails are sent every dayģ06 billion to be exact. While there are many benefits of email marketing for small business, ROI is the one that actually keeps you in business. That’s a higher return than you can expect from any other form of marketing - digital or otherwise. For every $1 you spend on email marketing, you can expect an average return of $36. Email marketing has a return on investment (ROI) of $36 for every $1 spentĮmail marketing makes money. Here are 10 email marketing statistics that prove email marketing is an essential tool for any small business.

Email marketing is very much worth the investment if you are trying to grow your ideas and create sustainable business.

You’ve probably already heard a little bit about how small businesses are using email marketing to grow their revenue, reach new customers, and better engage current customers.īut is email marketing really worth it? With more digital marketing options than ever before, including social media marketing and Google Ads, does email still hold its value when it comes to actually generating revenue? You need to know that every dollar you invest in marketing is worth it. You’re busy starting or growing your business.

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